01
Motivation Behind Project
The idea for this project originated from a conversation with a friend. We noticed a pattern among ourselves and our peers: while we were successful in our professional lives, we struggled to accomplish personal tasks.
02
The Problem
Many professionals thrive in their careers but find it challenging to stay on top of personal tasks and goals. Despite their success at work, they struggle to maintain consistency and accountability in their personal lives. Recognizing this common struggle among individuals, there's a clear need for a peer accountability app that facilitates support and encouragement among users, helping them achieve personal objectives effectively and consistently.
03
Market Research
Observations:
There's a noticeable trend where people tend to work harder when they know others are holding them accountable for their actions. Research supports this, indicating that publicly sharing goals leads to a success rate of about 65%. However, this success rate jumps to 95% when individuals have a specific accountability partner.
The Issue:
Many individuals struggle to stay accountable for personal tasks and goals outside of their professional commitments.
04
Upon conducting a comprehensive evaluation, I discovered numerous existing applications similar to my envisioned concept. These include Snap Habit, Keystone, and Habitat, among others.
Strengths:
These applications facilitate users in establishing and tracking habits effectively.
Weaknesses:
However, they are primarily marketed as habit-building tools, resembling task trackers rather than comprehensive accountability platforms like Pear.
